June 2025
Collective Care - Best Kept Secret
The Friday team (BKS,2025)
Collective Care
Best Kept Secret is a place for discovery, connection, and freedom.
A festival where you can be completely yourself – whoever you are, whatever you look like, whoever you love or believe in.
Social safety and communal care are not an extra. They’re essential.
That’s why we’re proud to introduce: Collective Care teams.
Lara de Moor (L) & Jalien van den Tweel (R) (BKS, 2025)
Logo (BKS, 2025)
What is Collective Care?
Designed with and for Best Kept Secret
Collective Care is a new initiative created to support a safe, inclusive, and respectful atmosphere throughout the Best Kept Secret festival. Developed in close collaboration with the festival team, Collective Care focuses on presence, empathy, and care — embedded within the crowd.
Each evening from 21:00 to 04:00, our specially trained Collective Care teams were present across the festival grounds. You may have seen them near stages and in busy areas — easy to spot in their yellow shirts.
Their role? To listen, to support, and to observe.
Whether someone experienced something upsetting, felt unsafe, or simply needed a moment — the team was there.
Collective Care is not a replacement for medical or security services.
It is an extra layer of care — rooted in the idea that safety is something we create together.
You could come to us if:
You experienced something uncomfortable or harmful (harassment, discrimination, boundary crossing)
You were concerned about someone else
You felt overwhelmed, unsafe, or out of place
You needed a calm space or someone to talk to
Or simply if you needed a moment — that was okay too
Collective Care is about being there — without judgment, without pressure, and always with love and care.
Lara de Moor (L) & Jalien van den Tweel (R) (BKS, 2025)
How we work
Our team is specially trained in social safety, mental well-being, and festival care. They are there to listen without judgment, provide support when needed, and, if desired, guide you toward additional help — always on your terms.
While we work closely with security and medical teams, Collective Care is not about policing. We move within the crowd, as part of the community.
We believe in collective responsibility and care.
Because a safe night isn’t something that happens on its own — it’s something we create, together.